The all-in-one is a very good thing to offer in addition to the release image, and I think that the web site should explain this so that new users are encouraged to try the all-in-one. But even a first time user should be encouraged to understand the basic concept of the image-based environment. The web site should explain this (as indeed it used to do), so that people are encouraged to try Squeak in the most convenient way, and so that they are also encouraged to start grokking the strange and truly wonderful new thing they are seeing for the first time.
+1
Stef