[squeak-dev] Re: A little 4.1 press coverage

Ian Trudel ian.trudel at gmail.com
Tue Apr 27 20:29:42 UTC 2010

Hi Michael,

You have done very well on http://news.squeak.org/ ! This thread is
about reaching a broader audience and especially outside Smalltalk

Your premise is clear: one will find great news about Squeak __if they
are interested in Squeak development__. This may exclude other
Smalltalk communities and most likely entirely exclude the rest of the

Let's bring an hypothesis forth in such effect that most long time
smalltalkers (5, 10, 20 years) use one dialect and stick to it. There
will be very little compelling reasons for them to switch or
contribute to Squeak. They are unlikely to be our target audience.

People who do not know about Smalltalk nor Squeak are unlikely to land
on The Weekly Squeak website. Not even the Squeak webiste. As we say
here, if people don't come to you, go to them. This is where a press
release for the layman (or in the programming world) with screenshots
and so on should come. Something to be sent to news site all around
the globe. Some reporters will take on the story, some will not, but
it's worth the try.

Summary: We need to raise "product awareness" (Squeak) around the
world before hoping anybody will read The Weekly News or use Squeak.


2010/4/27 Michael Davies <mykdavies+squeak at gmail.com>:
> On 26 April 2010 22:25, Bert Freudenberg <bert at freudenbergs.de> wrote:
>> Right. Would be awesome if someone could join Michael Davies on the news
>> team to get broader coverage. As Ian wrote, it's not "particularly
>> difficult" :)
>> - Bert -
> If anybody is interested in helping out, please do step forward. I try to
> get one article published a week, but don't always succeed, so any help
> would be more than welcome, especially to ensure that we keep providing
> material for our regular slot in Industry Misinterpretations.
> There really isn't anything tricky involved. I aim to write the articles so
> that readers unfamiliar with Squeak can understand what's going on and why
> it's of interest, and include enough links for them to find out more without
> too much effort. If an attractive or explanatory screenshot or other
> relevant image is available, that helps make the article more appealing. If
> I'm the first to blog about an item of news that should be of wider
> interest, I also submit it to appropriate news sites to try to drum up more
> interest.
> Really, the activity that takes most time is finding the stories to write
> about, but if you're interested in Squeak development, that's the fun part!
> Cheers,
> Michael D.


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